After the agreement is signed, the moment of transfer begins. The ink may not even be dry yet, but it is smart to start this as soon as possible. After all, you are no longer the owner and the business is now run at the buyer's risk!


You can prepare this moment very well. We always advise sellers to start preparing a comprehensive transfer document in the weeks prior to the transfer; the more extensive the better.

After all, most sellers are expected to be available for a period after the transfer for questions from the buyer and, for example, an introductory tour of the most important contacts (e.g. suppliers). And the better the transfer document is put together, the fewer phone calls you will have to face from the buyer. Moreover, such a document makes a good and professional impression.

The contents of a transfer document

In a handover document, include the following:

  • Description of key business processes
  • Contact details of key relationships
  • Third-party agreements in place
  • All accounts required to run the online store, including login and password

What is the value of your business?

Practice shows that this can be quite a list, so pay close attention to this. Plow through your entire mailbox and make a complete list. You can think about such things as:

  • CMS of the online business
  • Email
  • Accounting program
  • Social media accounts
  • Payment provider
  • Google Analytics
  • Google Ads
  • Google Webmaster Tools
  • Affiliates
  • Price comparison sites
  • Admarkt from Marktplaats
  • Speurders
  • Facebook advertising
  • Certification mark
  • Customer reviews
  • Email/newsletter provider
  • Dropshipping / Fulfilment partner
  • Product suppliers
  • Domain name provider
  • Hosting

This list is not complete, but gives a first indication.